The science behind how executives set goals

Goal setting is key to the success of today's companies. So how can businesses ensure they consistently hit their strategic goals?

A good place to start is to look at how executives set goals—after all, executives are often in the best position to help their companies achieve their most important goals, and are also most often on the hook for doing so.

We teamed up with The Work Innovation Lab by Asana and spent several months studying how executives set goals—both in high-impact areas like OKRs and lower-visibility goals, such as professional development.

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