Designing Future-Proof Coaching With Learnings From the Market

In the past few years, the coaching industry has made a name for itself across L&D and HR spaces. Despite its growth, the industry has been slow to regulate itself as a protected profession through certification and licensing of coaches. With a number of new digital platforms emerging, it is essential now more than ever that the industry establishes trust and communicates the transformative changes that can be achieved through coaching.

The fact is that, in order to provide high-quality coaching services, it is essential to understand what coaching can offer in relation to its environment. After all, in order for business coaching to promote meaningful, long-lasting behavioral changes, it must incorporate a multitude of different perspectives from across the business world.

Stefan Stenzel is an expert in coaching for organizations associated with the German Federal Association Business Coaching (DBVC). Stefan is an author and has recently published a book advocating for stronger integration of new technologies in the business coaching industry, as well as exploring the socio-structural and psychological phenomena developing currently and into the next decade.  

How will the rise of digital coaching platforms, ChatGPT, and the role of other new technologies impact business coaching as an industry? These are some of the topics Stefan will discuss together with Simone Mählmann, Sharpist’s Director Customer Advisory, during the webinar.

Disclaimer: The opinions expressed in the webinar by Stefan Stenzel are exclusively personal views and do not reflect the position of SAP SE.

About Stefan Stenzel

Stefan Stenzel is an Industrial & Organizational Psychologist and has been working at SAP SE since 2001 as HR Senior Expert Consultant in the PE area of global leadership development. Prior to that, he worked as a consultant and trainer. Since 2002, he has been globally responsible for external coaching services across all management levels. Also since 2002, he has worked as an internal coach at SAP SE.

In 2004, he was an extended founding member or the first company representative in the DBVC e.V. Now, he co-leads the specialist committee for research and is also a member of the aforementioned specialist group of company representatives (FCIO).

The many years of experience in the field of coaching and leadership development, including his experience at one of the global leading IT companies, drove him to publish the book "The Future of the Coaching Business" in 2022.